From gathering information based on peoples personal preference of films via Vox Pox and Questionnaire , I have decided, after much careful consideration that I will not be making any amendments to my film despite the negativity of the reviews I received. My judgment of not reviewing my plans for Zummer is solely due to my determination and strong belief that the film will be appealing and entertaining after it is made. Moreover, those I interviewed had very strong opinions and preferences on their ideal film which ideally makes them the unsuitable Target Audience for my film. Because my research had been questioned upon the wrong target audience, due to them being mainly males which counteracts my films suitability for a female audience, it proves that my film is definitely not appealing for the male audience. 2 out of 6 of my questioners were female and loved the synopsis of Zummer which confirms my belief that Zummer will absolutely be a female based audience film. The negative responses I received , from my mainly make questioners, were that they despised the romance genre overall and preferred action,crime and thriller genres instead. I deem that feedback as irrelevant and will continue withstanding to my initial plans for Zummer. Though Zummer is mainly a romance genre film it does include elements of horror and action deriving from the characters being zombies having to fight off and protect themselves from other supernatural beings. having incorported those genres, I doubt the male audience will find Zummer totally boring and despicable . As mentioned in my Marketing and Publicity proposal , awareness for Zummer will be accessible and made possible to females through female based social networking sites such as beauty,fashion and makeup videos on Youtube, female magazines, and female based websites an blogs.
Wednesday, 25 June 2014
FILM STUDIES TASK 3/4 IMPROVED REPORT
The notion of remakes and sequels of film have been around for a very long time. Often due to constant development and improvement of technology and it's consistent and continual progression of advances. Remaking a film seems to be the easiest and fastest way of attracting an audience as the targeted audience is already set out from the original film. Reasons known for creating a remake in the Hollywood film industry is that they appease to shareholders, it creates an opportunity for new ideas and narrative to be based upon the initial original film, audience is easier to target and attract, it is known that the audience and film critics will pay more attention and that remakes often earn more money than the original if it's created successfully.
Those reasons were gathered from :
In this report I evaluate the film Jumanji and it's remake Zathura. Both films differ greatly but possess a similarity of concept whereby a board game's plots come to life by it's 'magic' clockwork and effect the players till the game is over . Zathura possesses the same board game rules as Jumanji. Another similarity is the idea of a foreign setting. Jumanji incorporated the Jungle as a their threat whereas Zathura was Outerspace. Though specifically their location differs, the concept of having a location seen as threat is the same.
This report is based on my analysis of both film gathered from various sources such as Google, and the websites I credited in accordance to a specific question. Having to watch both films and take notes of similarities, difference and personal gatherings was also a contributing methodology used in this report.
Which country did the funding come from for both films ?
This significant difference in cost is mainly due to props and location of both films. Jumanji was filmed in America and Canada thus costing more in order to cover the cost of traveling and accommodation for everyone involved in the movies production. On top of that, costs also went into certain characters of the film, the animals. Though majority of the animals were animated into the film using green screen,a real animal had to be hired in order to ensure the animation was realistic. Unlike the Jumaji, Zathura cost much less simply because it was much more simpler to film. Majority of Zathura require only the technology of editing program's and a green screen. It was all filmed in one location thus making it unnecessary to pay for anyone's flight and accommodation.
-Research carried out to answer the above question was gathered from the various source/s:
http://en.wikipedia.org/wiki/Jumanji
http://en.wikipedia.org/wiki/Zathura
- Are they Hollywood, Bollywood, British or 'developing countries' films?
-Research carried out to answer the above question was gathered from the various source/s:
http://en.wikipedia.org/wiki/International_co-production
- Is it an international co-production?
A movie is defined as an International Co-Production if it has two or more production companies from a different countries working together. I can confirm that Jumanji can be classified as an internation co-production film as it was produced by three companies - Interscope Communications, Tristar Pictures and Amblin Entertainment. Two out of three of the companies ( Interscope Communications and Amblin Entertainment ) are USA established companies whereas the other (Tristar Pictures) posses monaerely an international relation with USA but is run in Japan.
Though Zathura is a remake of Jumanji, it's production company differs from Jumanji and consists of only one supporting company which is Columbia Pictures, a USA established cooperation disallowing the film to be regarded as an International Co-Production.
-Research carried out to answer the above question was gathered from the various source/s:
- Can either film be considered an 'independant' or 'mainstream' film ?
Both films received a positive outcome from the Hollywood Box Office and had a large budget to produce .
This classifies them as a mainstream film despite Jumanji having a more successful outcome than Zathura.
-Research carried out to answer the above question was gathered from the various source/s:
- Did they receive any funding from 'funding bodies' ?
Neither films received any funding from funding bodies.
-Research carried out to answer the above question was gathered from the various source/s:
No information was found to answer the question.
- What technologies were used in the production?
Jumanji and its remake Zathura made use of highly effective editing and effects in order to create the fantasy and sci-fi theme both films narrative was based upon. Technologies to create the computer generated images audiences saw in the scenes include advanced lighting, editing, graphic, animation, and effects programming on highly advanced computerizing software's run by talented editors and an established company such as Industrial Light And Magic. It is an established American Academy Award-winning motion picture visual effects company.
-Research carried out to answer the above question was gathered from the various source/s:
Who distributed the films in the UK ?
Both films were distributed by their respective production companies with Jumanji being distributed by Tristar Pictures and Zathura by Columbia as well as the British Board of Film Classification.
-Research carried out to answer the above question was gathered from the various source/s:
- What cinemas may have shown the films in the UK ?
Vue,Odeon, Cineworld, Empire,Merlin and many more.
-Research carried out to answer the above question was gathered from the various source/s:
- Do they fit into a particular genre 'cycle' of films ?
Jumanji is classified as a family,adventure and fantasy genre film. The remake, Zathura however falls under the genre Action,Adventure,Comedy and Sci-fi. These classifications are supported on the narative and content of both films.
Jumanji is about a supernatural board game that makes characters in the game such as wild animals and poisonous plants come to life and harm the players.Quests and challenges of the game beacome real and threatening. The main protagonist Allen who is 12 years old unfortunately gets 'captured' and stuck in the game for thirty years.By the time he is 'summoned' to come out of the game by new players 30 years later he is faced with the games challenges all over again, but this time with the two new players,and his opponent from thirty years ago. They must continue the game despite the terrifying circumstances in order for them to be free from the devastating outcomes and for their lives to 'go back to normal'.
Zathura's narrative contains the same concept but with a space theme instead. Events of the game take place in inter-galactic space and instead of wild animals, the threats are of aliens and natural space disasters.
-Research carried out to answer the above question was gathered from the various source/s:
http://www.imdb.com/title/tt0113497/
http://www.imdb.com/title/tt0113497/
Images were sourced from :
http://movie-screencaps.com/
https://www.google.co.uk/search?q=jumanji+scenes&source=lnms&tbm=isch&sa=X&ei=vuNaU8n-H9DT7AbmooDICw&ved=0CAYQ_AUoAQ&biw=1366&bih=643
https://www.google.co.uk/search?q=jumanji+scenes&source=lnms&tbm=isch&sa=X&ei=vuNaU8n-H9DT7AbmooDICw&ved=0CAYQ_AUoAQ&biw=1366&bih=643#q=zathura+scenes&spell=1&tbm=isch
Images were sourced from :
http://movie-screencaps.com/
https://www.google.co.uk/search?q=jumanji+scenes&source=lnms&tbm=isch&sa=X&ei=vuNaU8n-H9DT7AbmooDICw&ved=0CAYQ_AUoAQ&biw=1366&bih=643
https://www.google.co.uk/search?q=jumanji+scenes&source=lnms&tbm=isch&sa=X&ei=vuNaU8n-H9DT7AbmooDICw&ved=0CAYQ_AUoAQ&biw=1366&bih=643#q=zathura+scenes&spell=1&tbm=isch
- Do they have any stars ?
Jumanji has renowned actors and actresses such as Robin Williams, Kirsten Dunst and Bonnie Hunt. of
Zathura had the cast of Josh Hutcherson,Kristen Stewart and Dax Shepherd.
-Research carried out to answer the above question was gathered from the various source/s:
What certificate did they receive in the UK and why did they receive that certificate ?
Jumanji received a certificate of PG rating of menacing fantasy action and some mild language. This rating was based by the following criteria's stated below.
Sex & Nudity
Sex & Nudity: 1/10
A kiss between 2 teens.
There is a sign downtown that says XXX adult movies. It is somewhat hard to notice.
Violence & Gore: 5/10
A boy is beaten by several other kids. His nose bleeds.
It is implied that people bitten by giant mosquitos become very ill, and are rushed to hospital.
A lion attacks several people, but no one is injured.
Monkeys destroy a kitchen and throw knives at two young children; they also scare several people, crash a car and damage a shop.
A man shaves and is later shown with many bloody cuts.
A stampede of elephants, rhinos, birds, zebras and other animals run through a town, injuring some people and damaging many things; a young boy is almost crushed to death.
A boy is almost killed by a giant plant.
Giant spiders attack people. A boy tries to kill the spiders with an axe.
Four people almost drown in a monsoon and are then attacked by a crocodile, but no one is injured.
A hunter shoots at several people.
A young girl is hit in the neck by a poisonous plant and is seen lying motionless on the floor (presumably dead).
Dozens of bats chase a young girl down a street.
Other scenes of animals causing damage.
A story of a man cutting up his young son up and hiding him in the walls.
Scenes involving the animals can be intense and scary.
A boy is beaten by several other kids. His nose bleeds.
It is implied that people bitten by giant mosquitos become very ill, and are rushed to hospital.
A lion attacks several people, but no one is injured.
Monkeys destroy a kitchen and throw knives at two young children; they also scare several people, crash a car and damage a shop.
A man shaves and is later shown with many bloody cuts.
A stampede of elephants, rhinos, birds, zebras and other animals run through a town, injuring some people and damaging many things; a young boy is almost crushed to death.
A boy is almost killed by a giant plant.
Giant spiders attack people. A boy tries to kill the spiders with an axe.
Four people almost drown in a monsoon and are then attacked by a crocodile, but no one is injured.
A hunter shoots at several people.
A young girl is hit in the neck by a poisonous plant and is seen lying motionless on the floor (presumably dead).
Dozens of bats chase a young girl down a street.
Other scenes of animals causing damage.
A story of a man cutting up his young son up and hiding him in the walls.
Scenes involving the animals can be intense and scary.
Profanity: 1/10
Infrequent mild language.
Infrequent mild language.
None.
Frightening/Intense Scenes: 6/10
The theme of this movie is very creepy. In an opening sequence,
As the game progresses, things get more and more frightening. Scenes involving the bats, lions, huge mosquitos, monkeys, dangerous flowers, elephants, spiders, an obsessed hunter and crocodiles are pretty scary and intense.
Total Explicit Content: 13/50
Suitable For Children 8 Years And Over
The theme of this movie is very creepy. In an opening sequence,
As the game progresses, things get more and more frightening. Scenes involving the bats, lions, huge mosquitos, monkeys, dangerous flowers, elephants, spiders, an obsessed hunter and crocodiles are pretty scary and intense.
Total Explicit Content: 13/50
Suitable For Children 8 Years And Over
Zathura,like Jumanji is also certified as PG for fantasy action and peril , and some language based on the following critera's stated below.
Note: The number at the beginning of each section refers to how much explicit content of that kind there is in the film on a scale of 1-10. The fraction at the end of the last section is the total sum of the sections over the highest sum possible (50) and is therefore an approximation of about how explicit the film is a whole.
Sex and Nudity: 2
A father learns his daughter is going on a date (she refers to it as "hooking up"), and warns her against sex (though he doesn't say it directly)
Lisa wears tight clothing.
Sex and Nudity: 2
A father learns his daughter is going on a date (she refers to it as "hooking up"), and warns her against sex (though he doesn't say it directly)
Lisa wears tight clothing.
Violence and Gore: 5
Intense Violence, brothers fight, aliens are killed (one crushed by a piano.)
Intense Violence, brothers fight, aliens are killed (one crushed by a piano.)
Profanity: 5
1 use of "d--k", 1 use of "a*s", possibly some mild religious exclamations, and 1 use of "b--ch." It is used in the form of (BEE-ah-ch). GD is also used. 1 use of what the hell. one use of sucks and 'you suck'.
1 use of "d--k", 1 use of "a*s", possibly some mild religious exclamations, and 1 use of "b--ch." It is used in the form of (BEE-ah-ch). GD is also used. 1 use of what the hell. one use of sucks and 'you suck'.
Alcohol, Drugs, Smoking: 0
None
None
Frightening and Intense Scenes: 6
Lots of suspense. There is an intense meteor shower, a robot that is intent on killing two small boys, some of the aliens may frighten kids. We learn that they eat meat (people=meat).
Lots of suspense. There is an intense meteor shower, a robot that is intent on killing two small boys, some of the aliens may frighten kids. We learn that they eat meat (people=meat).
-Research carried out to answer the above question was gathered from the various source/s:
http://www.imdb.com/title/tt0406375/parentalguide?ref_=tt_stry_pg
http://www.imdb.com/title/tt0406375/parentalguide?ref_=tt_stry_pg
http://www.imdb.com/title/tt0113497/parentalguide
- Are they part of a series of films ?
Jumanji and Zathura are not part of any sequels but are of an original and remake film category.
- Who was the production company ?
The production company that produced Jumanji which was filmed in 1995 are Interscope Communications, Amblin Entertainment and Tristar Pictures. Zathura however was prodcued by a single production comapny, Columbia Pictures.
-Research carried out to answer the above question was gathered from the various source/s:
https://www.google.co.uk/?gfe_rd=cr&ei=ai9dU6OcB6TR8gfHtICICA#q=jumanji+production+company
In summary Jumanji and Zathura are films that suitable for a their targeted audience and certification age. With production aspects of profanity, violence , sex and nudity the films are of equal caliber. Reflecting their unity and relationship as a Original and Remake film. With regards to the production context , I would say the remake is definitely much more subtle compared to Jumanji which incorporated exaggerative and dramatic effects which correlated with it's climatic and expressive narrative. The message of the films narrative was conveyed similarly. Despite the similarity of narrative Jumanji is seemed to be much more popular and preferred to than Zathura. This can be supported by the box office earning. As mentioned earlier, Jumanji earned more earnings than Zathura despite both films having the same equal amount of budgeting of 65 million USD. Jumanji earned $262,797,249 USD while Zathura earned $64,321,501.
In summary Jumanji and Zathura are films that suitable for a their targeted audience and certification age. With production aspects of profanity, violence , sex and nudity the films are of equal caliber. Reflecting their unity and relationship as a Original and Remake film. With regards to the production context , I would say the remake is definitely much more subtle compared to Jumanji which incorporated exaggerative and dramatic effects which correlated with it's climatic and expressive narrative. The message of the films narrative was conveyed similarly. Despite the similarity of narrative Jumanji is seemed to be much more popular and preferred to than Zathura. This can be supported by the box office earning. As mentioned earlier, Jumanji earned more earnings than Zathura despite both films having the same equal amount of budgeting of 65 million USD. Jumanji earned $262,797,249 USD while Zathura earned $64,321,501.
Monday, 23 June 2014
TV ADVERTSING SCRIPT
Beginning of song starts playing.
-Close-up shot of Eye. Must be in Black and White effect to portray foundation and brand as being timeless and always ''on trend''. Also incorporates a sense of a elegance and classiness, appealing to the audience.
-Close-up shot of product with music playing in background. Must be filmed in natural lighting to depict the product's foundation colour,design and packaging.
White Flash to distinguish transition.
-Black and white panning from bottom to top of subjects shoes to her face. Subject must look composed and ''put together'' to be perceived as being an empowering women. A quality Chanel inspires women to be. Subject must sit down with her legs crossed over each other in a modest and elegant mannerism, extending her legs for feminine appeal. Hands clasped together and placed delicately on her knees.
-Subject is walking along a pavement in black chunky heels.
-Subject is sitting in front of plants looking stylish and stylised .
-Subject is looking directly into the camera.Twirl,smile and look happy.
-Walk towards camera looking far off into distance.
-Twirl,smile and look happy.
-Stand and move around playing with fabric of clothes.
COLOUR IS NOW INTRODUCED
Sky rotation of camera scene.
Grass and daisy shot.
Hair shot.
-Lay down on grass in a demure mannerism, looking into relaxed. Look into camera.
-close eyes and open exaggeratively .
-Look away from camera so as to capture side profile. Creates a realistic portrayal .
Grass and Sky shot.
-Subject must open foundation bottle, holding it in her hands. Use it to show how practical the packaging is.
-Move hair, looking natural and comfortable.
- twirl and jump being happy.
Sky rotation
-Laying down on grass look away from camera.
- Walk towards camera smiling
-Twirl and look directly into camera
-Laying down on grass looking away and directly from the camera.
-Subject walking toward camera looking down being shy but then looks up smiling
- Twirl exaggerating hair movement.
-Walk to towards camera smiling .
End with musics last beat and shot of subject holding foundation against her face smiling .
-Close-up shot of Eye. Must be in Black and White effect to portray foundation and brand as being timeless and always ''on trend''. Also incorporates a sense of a elegance and classiness, appealing to the audience.
-Close-up shot of product with music playing in background. Must be filmed in natural lighting to depict the product's foundation colour,design and packaging.
White Flash to distinguish transition.
-Black and white panning from bottom to top of subjects shoes to her face. Subject must look composed and ''put together'' to be perceived as being an empowering women. A quality Chanel inspires women to be. Subject must sit down with her legs crossed over each other in a modest and elegant mannerism, extending her legs for feminine appeal. Hands clasped together and placed delicately on her knees.
-Subject is walking along a pavement in black chunky heels.
-Subject is sitting in front of plants looking stylish and stylised .
-Subject is looking directly into the camera.Twirl,smile and look happy.
-Walk towards camera looking far off into distance.
-Twirl,smile and look happy.
-Stand and move around playing with fabric of clothes.
COLOUR IS NOW INTRODUCED
Sky rotation of camera scene.
Grass and daisy shot.
Hair shot.
-Lay down on grass in a demure mannerism, looking into relaxed. Look into camera.
-close eyes and open exaggeratively .
-Look away from camera so as to capture side profile. Creates a realistic portrayal .
Grass and Sky shot.
-Subject must open foundation bottle, holding it in her hands. Use it to show how practical the packaging is.
-Move hair, looking natural and comfortable.
- twirl and jump being happy.
Sky rotation
-Laying down on grass look away from camera.
- Walk towards camera smiling
-Twirl and look directly into camera
-Laying down on grass looking away and directly from the camera.
-Subject walking toward camera looking down being shy but then looks up smiling
- Twirl exaggerating hair movement.
-Walk to towards camera smiling .
End with musics last beat and shot of subject holding foundation against her face smiling .
Sunday, 15 June 2014
FILM STUDIES TASK 7 MAGAZINE ARTICLE
ROMANCE APOCALYPSE
It's no secret that the romance genre of film has been around since the creation of film itself. The first film to ever been made was Arrival Of A Train by The Lumieres in 1896.
Often romance films set the expectations of real life relationships. Our interaction between various people we meet in our everyday lives can be influenced by what is perceived in films we watch. Common messages gathered from a romance genre is that couples can ''live happily ever after''. Which is true to a certain extent whereby filing for a divorce does not apply to certain couple beliefs and practices. Nonetheless, relationships are hard work and full of highs and lows that constitutes to life in general. Moreover despite the '' happily ever after'' theme of films, films always have an ending which further supports that films messages does not apply to our lives as our ''ending'' is when we pass away.
The romance genre has the least amount of violence in it's films.Violence contained in romance films is usually domestic violence of both physical and emotional abuse. An example of a romance films containing violence is Think Like A Man and Think Like A Man 2. In consideration of the hypodermic needle model, domestic violence and sex abuse can be influential to those watching, thus it is important that the age certificate graded to film is deemed suitable to a mature audience whereby they are mature and independent enough to think for themselves and not be brainwashed by a scene from the movie. Another aspect of the hypodermic needle model is that is can also be used to positively influence someone in terms of their love life and possibly themselves.
When watching my favourite genre of films I would not mind watching a certain film more than once as I find it extremely comforting and relaxing. I'd watch the film online as it is always easily accessible and convenient which means I could watch it whenever and wherever I want . As long as I'm comfortable, the environment of which I watch my film in does not matter. I could watch it on my phone while i'm running on the treadmill at the gym, on the train,bus or in my bed.
It's no secret that the romance genre of film has been around since the creation of film itself. The first film to ever been made was Arrival Of A Train by The Lumieres in 1896.
Shortly after the historic first film was screened, another followed of which was based upon a romantic narrative. The May Irwin Kiss by Thomas Edison,screened that same year .
The Romance Genre of film has been the first establishing genre of film history. It's existence has graced us since we welcomed it in 1896 and will remain on our screens for as long as film continues to be apart of our lives. Flash forward a century later, films are not produced only in colour,but also in spectacular graphics and audio that will amaze children as young as 2 and be enjoyed by adults as young as 100 years old (young).
I remember the first Romance Genre film I watched,it was Snow White and the Seven Dwarfs. I think I must have been 5 when I watched it but I remember being completely smitten with all the characters, even the evil witch. I was too young to know what 'love' was but I understood it and could clearly distinguish it from 'hate'. An attribute the evil witch possessed. I was happy for Snow and Prince Charming finding each other and living happily ever after but could never stop feeling sorry for the evil witch. I wondered about the ending of the film, had the evil witch found her own 'prince charming' . She possibly would have been happier and would not have relied on Mirror Mirror On The Wall to tell her she was beautiful. She could of told herself that and saved herself the horror and magic of making her inside reflect on the outside,becoming ugly. Even if she was just pretending for the sake of fooling Snow. It seemed real that she actually looked like that.
Trailers of many romance films possess themes of endurance, heartbreak,loss,sex,happiness, affection, kissing, and love at first sight. Themes that are distinguishably classified as a 'romance genre' . However, specifically to the trailer of the film it is noticed that trailers corporate its movie theme through dramatic and extreme scenes whereby the message of the genre of the film is easily recognisable.The dilemma of the narrative of which is often conflict between the characters, is shown in the beginning of the trailer.
Examples are :
Leap Year
P.S I Love You
Crazy,Stupid,Love:
Another theme of romance genre is the Hero and Damsel in Distress theme. When the male lead assumes the role of 'hero' when aiding the female lead ( damsel) with a problem (her distress )
Examples include :
Often romance films set the expectations of real life relationships. Our interaction between various people we meet in our everyday lives can be influenced by what is perceived in films we watch. Common messages gathered from a romance genre is that couples can ''live happily ever after''. Which is true to a certain extent whereby filing for a divorce does not apply to certain couple beliefs and practices. Nonetheless, relationships are hard work and full of highs and lows that constitutes to life in general. Moreover despite the '' happily ever after'' theme of films, films always have an ending which further supports that films messages does not apply to our lives as our ''ending'' is when we pass away.
The romance genre has the least amount of violence in it's films.Violence contained in romance films is usually domestic violence of both physical and emotional abuse. An example of a romance films containing violence is Think Like A Man and Think Like A Man 2. In consideration of the hypodermic needle model, domestic violence and sex abuse can be influential to those watching, thus it is important that the age certificate graded to film is deemed suitable to a mature audience whereby they are mature and independent enough to think for themselves and not be brainwashed by a scene from the movie. Another aspect of the hypodermic needle model is that is can also be used to positively influence someone in terms of their love life and possibly themselves.
When watching my favourite genre of films I would not mind watching a certain film more than once as I find it extremely comforting and relaxing. I'd watch the film online as it is always easily accessible and convenient which means I could watch it whenever and wherever I want . As long as I'm comfortable, the environment of which I watch my film in does not matter. I could watch it on my phone while i'm running on the treadmill at the gym, on the train,bus or in my bed.
Monday, 19 May 2014
FILM STUDIES TASK 5
QUESTIONNAIRE
2.What is your gender ?
3.What kind of film genre do you enjoy ?
VOX POX QUESTIONS
1) Does a romance, drama, fantasy and horror zombie genre film appeal to you ?
2) What are your expectations for such a film ?
3) Favourite fantasy film ?
MARKETING STRATEGY
The target audience for Zummer are females 18 years old and older of all ethnicity's .The movie is not restricted to any ethnicities , despite it being a mainly caucasian production due to the actors,actresses, producers,and companies main ethnic group.When strategizing to advertise the film with our target audience it is vital to know their possible forms of communication such as social network sites in order to access our advert to them. E.g Facebook, Twitter and Tumblr. It is known that Youtube, a communal video sharing website is extremely popular with our target audience. With an advertising scheme set up by Youtube, where adverts can be played before the viewer watches her selected video, it is definitely worthy to sign up for this and use this scheme to be Zummers main platform of advertising. However the type of video the advert would be played on would expectedly be videos 18 year old girls are commonly watching. Videos such as, hair and make-up tutorials, fashion, hauls,d.i.y,baking and cooking videos. Besides advertising online through the films trailer, adverting in bus stops and train stations are just as important to create awareness for the film as they would be noticed when our target audience are travelling to their education institutes and back. The film would be released in the summer which coincides with the films narrative setting. Another reason July was chosen to premier the movie in summer is that the it is when A level exams are over and our target audience are on a break from school. watching a movie with their friends as a treat for their hard work is the expected thing to do with females of that age. The premier date 10 July is specific to the UK only. Date of premier varies worldwide depending on countries preference .
- How old are you ?
MALE ( )
FEMALE ( )
3.What kind of film genre do you enjoy ?
Horror ( )
Comedy ( )
Sci Fi ( )
Fantasy ( )
Thriller ( )
Animation ( )
Action ( )
Adventure ( )
Romance ( )
Crime/Gang ( )
Drama ( )
Other : ______________
4. Do you enjoy the theme of romance in horror films ?
5. What's your favourite film ?
6. Do you like the narrative of my film ?
7. What would you expect to see in the film ?
Zummer
Zummer is a Romance, Drama
,Fantasy and Horror film based around 4 sisters whom turned into zombies when
they were each 22 by their mother, a witch.
Their mother did this in
order for them to live forever and not age a day past 22.
100 years later they find
themselves in the town they grew up in and decide to settle down there permanently,
living in the house they lived in as children.They discover secrets about their family and past life while trying to live their a ''new life'', refraining them from movin on. They each fall in love while exploring
the process of heartbreak and human life.In this town they try to discover love and gain acceptance while facing supernatural threats almost everyday. Zummer explores their life as
being zombies and their struggles in a human world.
The film is a remake of Zombie Strippers
Certificate : 18
Certificate : 18
VOX POX QUESTIONS
1) Does a romance, drama, fantasy and horror zombie genre film appeal to you ?
2) What are your expectations for such a film ?
3) Favourite fantasy film ?
MARKETING STRATEGY
The target audience for Zummer are females 18 years old and older of all ethnicity's .The movie is not restricted to any ethnicities , despite it being a mainly caucasian production due to the actors,actresses, producers,and companies main ethnic group.When strategizing to advertise the film with our target audience it is vital to know their possible forms of communication such as social network sites in order to access our advert to them. E.g Facebook, Twitter and Tumblr. It is known that Youtube, a communal video sharing website is extremely popular with our target audience. With an advertising scheme set up by Youtube, where adverts can be played before the viewer watches her selected video, it is definitely worthy to sign up for this and use this scheme to be Zummers main platform of advertising. However the type of video the advert would be played on would expectedly be videos 18 year old girls are commonly watching. Videos such as, hair and make-up tutorials, fashion, hauls,d.i.y,baking and cooking videos. Besides advertising online through the films trailer, adverting in bus stops and train stations are just as important to create awareness for the film as they would be noticed when our target audience are travelling to their education institutes and back. The film would be released in the summer which coincides with the films narrative setting. Another reason July was chosen to premier the movie in summer is that the it is when A level exams are over and our target audience are on a break from school. watching a movie with their friends as a treat for their hard work is the expected thing to do with females of that age. The premier date 10 July is specific to the UK only. Date of premier varies worldwide depending on countries preference .
TASK 2 MEDIA INDUSTRIES
MEDIA INDUSTRY REPORT
INDUSTRY: BBC
HOW IT IS STRUCTURED
The BBC operates according to various sectors which include Director- Generals Office and Executive, Radio, BBC North, Finance and Business, Digital and Strategy, News Group and Television. The BBC is further distinguished by the Royal Charter of which the BBC Trust falls under . The Royal Charter explicitly recognises the BBC's editorial independence and sets out it's public purpose . Governing the BBC is the Trust which protects and represents the public of whom are license fee payers. The Trust also provides purpose remits, issues service license and holds the Executive Board to account for its performance in delivering BBC services.The Executive Board is responsible for the operational management and organisation of the BBC.
EXAMPLES OF OUTPUT
REGULATION AND REGULATORY ISSUES
Monday, 5 May 2014
TV ADVERTISING TASK 4D
WRITTEN RESEARCH COMPANY
- How did you collate, evaluate and summarise all the research you have done ?
The research I carried out consisted of a questionnaire that was carried out among a group discussion and individually with different people.
- What procedures did you use to gather the information ?
Information was gathered through various discussions.
Group discussions was amongst 4 people and I was given feedback in relation to my ideas for the product itself, the script and my target customers as well as my targeted audience for the commercial .
Feedback I was given was extremely relevant and helpful. I was told that the script was much too long for a 30 second advert and kindly advised to shorten it.
The questions I asked individually were :
1) Are you familiar with the brand CHANEL ?
2) Do you like their product designs as well as their logo ?
3) What do you think of their designs ?
4)Would you purchase products from CHANEL ?
The questions asked among a focus group were :
1) What do you think of my product ?
2)What do you think of the brand ?
3) What are your thought of my commercial ?
4)Any relevant suggestion or feedback in regards to the advert or product ?
Feedback I was given was extremely relevant and helpful. I was told that the script was much too long for a 30 second advert and kindly advised to shorten it.
The questions I asked individually were :
1) Are you familiar with the brand CHANEL ?
2) Do you like their product designs as well as their logo ?
3) What do you think of their designs ?
4)Would you purchase products from CHANEL ?
The questions asked among a focus group were :
1) What do you think of my product ?
2)What do you think of the brand ?
3) What are your thought of my commercial ?
4)Any relevant suggestion or feedback in regards to the advert or product ?
· What is the quality of the data you have found/generated yourself
My questions were solely based on Primary Research whereby I asked my audience their views on my product,brand and potential commercial.
· What are your general conclusions
From the research gathered it has been concluded that my product is definitely for mature women and not at all targeted for younger customers. This is due to the brand CHANEL being of a well established high end luxury brand . Its affordability varies according to social class.
· How has all this research informed the idea for your production.
The research has given me a clearer idea on the ideal customer that is likely to be purchasing my advert. In regards to the commercial it has given me an understanding of compromising my script in order to fit in with the time limit.
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