Monday, 23 June 2014

TV ADVERTSING SCRIPT

Beginning of song starts playing.

-Close-up shot of Eye. Must be in Black and White effect to portray foundation and brand as being timeless and always ''on trend''. Also incorporates a sense of a elegance and classiness, appealing to the audience.

-Close-up shot of product with music playing in background. Must be filmed in natural lighting to depict the product's foundation colour,design and packaging.

White Flash to distinguish transition.

-Black and white panning from bottom to top of subjects shoes to her face. Subject must look composed and ''put together'' to be perceived as being an empowering women. A quality Chanel inspires women to be. Subject must sit down with her legs crossed over each other in a modest and elegant mannerism, extending her legs for feminine appeal. Hands clasped together and placed delicately on her knees.

-Subject is walking along a pavement in black chunky heels.

-Subject is sitting in front of plants looking stylish and stylised .

-Subject is looking directly into the camera.Twirl,smile and look happy.

-Walk towards camera looking far off into distance.

-Twirl,smile and look happy.

-Stand and move around playing with fabric of clothes.

COLOUR IS NOW INTRODUCED

Sky rotation of camera scene.

Grass and daisy shot.

Hair shot.

-Lay down on grass in a demure mannerism, looking into relaxed. Look into camera.

-close eyes and open exaggeratively  .

-Look away from camera so as to capture side profile. Creates a realistic portrayal .

Grass and Sky shot.

-Subject must open foundation bottle, holding it in her hands. Use it to show how practical the packaging is.

-Move hair, looking natural and comfortable.

- twirl and jump being happy.

Sky rotation 

-Laying down on grass look away from camera.

- Walk towards camera smiling

-Twirl and look directly into camera

-Laying down on grass looking away and directly from the camera.

-Subject walking toward camera looking down being shy but then looks up smiling

- Twirl exaggerating hair movement.

-Walk to towards camera smiling .

End with musics last beat and shot of subject holding foundation against her face smiling .








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