FILM STUDIES TASK 5

QUESTIONNAIRE

1. How old are you ?

2.What is your gender ?

MALE ( )

FEMALE ( ) 

3.What kind of film genre do you enjoy ?

Horror ( )

Comedy ( )

Sci Fi ( )

Fantasy ( )

Thriller ( )

Animation ( )

Action ( )

Adventure ( )

Romance ( )

Crime/Gang ( )

Drama ( )

Other : ______________

4. Do you enjoy the theme of romance in horror films ?

5. What's your favourite film ?

6. Do you like the narrative of my film ?

7. What would you expect to see in the film ?

Zummer

Zummer is a Romance, Drama ,Fantasy and Horror film based around 4 sisters whom turned into zombies when they were each 22 by their mother, a witch.

Their mother did this in order for them to live forever and not age a day past 22.

100 years later they find themselves in the town they grew up in and decide to settle down there permanently, living in the house they lived in as children.They discover secrets about their family and past life while trying to live their a ''new life'', refraining them from movin on. They each fall in love while exploring the process of heartbreak and human life.In this town they try to discover love and gain acceptance while facing supernatural threats almost everyday. Zummer explores their life as being zombies and their struggles in a human world.

The film is a remake of  Zombie Strippers

Certificate : 18 

VOX POX QUESTIONS

1) Does a romance, drama, fantasy and horror zombie genre film appeal to you ?

2) What are your expectations for such a film  ?

3) Favourite fantasy film ?


MARKETING STRATEGY

The target audience for Zummer are females 18 years old and older of all ethnicity's .The movie is not restricted to any ethnicities , despite it being a mainly caucasian production due to the actors,actresses, producers,and companies main ethnic group.When strategizing to advertise the film with our target audience it is vital to know their possible forms of communication such as social network sites in order to access our advert to them. E.g Facebook, Twitter and Tumblr. It is known that Youtube, a communal video sharing website is extremely popular with our target audience. With an advertising scheme set up by Youtube, where adverts can be played before the viewer watches her selected video, it is definitely worthy to sign up for this and use this scheme to be Zummers main platform of advertising. However the type of video the advert would be played on would expectedly be videos 18 year old girls are commonly watching. Videos such as, hair and make-up tutorials, fashion, hauls,d.i.y,baking and cooking videos. Besides advertising online through the films trailer, adverting in bus stops and train stations are just as important to create awareness for the film as they would be noticed when our target audience are travelling to their education institutes and back. The film would be released in the summer which coincides with the films narrative setting. Another reason July was chosen to premier the movie in summer is that the it is when A level exams are over and our target audience are on a break from school. watching a movie with their friends as a treat for their hard work is the expected thing to do with females of that age. The premier date 10 July is specific to the UK only. Date of premier varies worldwide depending on countries preference .