- How did you collate, evaluate and summarise all the research you have done ?
The research I carried out consisted of a questionnaire that was carried out among a group discussion and individually with different people.
- What procedures did you use to gather the information ?
Information was gathered through various discussions.
Group discussions was amongst 4 people and I was given feedback in relation to my ideas for the product itself, the script and my target customers as well as my targeted audience for the commercial .
Feedback I was given was extremely relevant and helpful. I was told that the script was much too long for a 30 second advert and kindly advised to shorten it.
The questions I asked individually were :
1) Are you familiar with the brand CHANEL ?
2) Do you like their product designs as well as their logo ?
3) What do you think of their designs ?
4)Would you purchase products from CHANEL ?
The questions asked among a focus group were :
1) What do you think of my product ?
2)What do you think of the brand ?
3) What are your thought of my commercial ?
4)Any relevant suggestion or feedback in regards to the advert or product ?
Feedback I was given was extremely relevant and helpful. I was told that the script was much too long for a 30 second advert and kindly advised to shorten it.
The questions I asked individually were :
1) Are you familiar with the brand CHANEL ?
2) Do you like their product designs as well as their logo ?
3) What do you think of their designs ?
4)Would you purchase products from CHANEL ?
The questions asked among a focus group were :
1) What do you think of my product ?
2)What do you think of the brand ?
3) What are your thought of my commercial ?
4)Any relevant suggestion or feedback in regards to the advert or product ?
· What is the quality of the data you have found/generated yourself
My questions were solely based on Primary Research whereby I asked my audience their views on my product,brand and potential commercial.
· What are your general conclusions
From the research gathered it has been concluded that my product is definitely for mature women and not at all targeted for younger customers. This is due to the brand CHANEL being of a well established high end luxury brand . Its affordability varies according to social class.
· How has all this research informed the idea for your production.
The research has given me a clearer idea on the ideal customer that is likely to be purchasing my advert. In regards to the commercial it has given me an understanding of compromising my script in order to fit in with the time limit.
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