TASK 4A TELEVISION ADVERTISING

RESEARCH TYPE

Quantitative  data will be gathered on various high end brands such as Louis Vuitton and Christian Dior. According to



Qualitiative Data will be gathered on various social networking websites such as YouTube, Twitter, Facebook





Primary

Focus Group : What do you think of the product ?
                       Are you familiar with the brand ?
                       What would you expect in the advert ?

VOX POX :  Are you familiar with the brand ?
                      Do you like the brand ?
                      Do you like the design of the product ?
                      What do you like about the brand ?
                      What do you like about the product?
                      Does the advert pitch meet your expectations ?
                      Do you have any ideas for the advert ?
                      What are your thoughts about the brands reputation for being known as 'high end'?
                      What are your favourite high end brands ?
                      Why are they your favourite ?

Questionnaire:

1.How old are you ?
2.What's your gender ?
3.What's your occupation ?
4.What skin type are you ?
5. Do you, or anyone you know wear make-up often ?
6.What's the most important makeup product to you ?
7.What's your favourite brand ?
8.What qualities does your favourite foundation possess?
9.Would you buy this product ?
10. What's your favourite high end brand ?
11.Is there anything you dislike about most foundations ?


Secondary