TV ADVERTISING TASK 3

ADVERTISING TASK 3B

Approximate Overall Budget : 

GOLD- £50000

• includes a production of a 30 second advert 
• Time-based promotion
• Guaranteed 7.5 million views 
• Play out to all TV stations
• 50% reach of upmarket adults,across a four week period. 
• Post campaign analysis -comparing actual delivery against planned delivery

Market Research Methods : 

SECONDARY RESEARCH METHOD

• Allows social networking sites such as Facebook,Blogger,online journals(blogs), YouTube and Twitter comments to be accepted as research which makes the result of research reliable since it's being gathered from the audience's personal account which they use to express their personal views freely.
• Gathering research from social media platforms also enables the company,CHANEL to conduct their research privately without deeming as ''pestering'' their audience on their feedback which inturn can make the company seem unconfident in their work .
• Research is free and requires no extra cost to conduct.
• Research method is also not time consuming and can be carried out very quickly compared to other research methods.  

Audience : 

Psychographics

- The Aspirer:
People whom tend to be materialistic and are driven by other's perception of them rather than their own values . They respond to what others may deem as superficial in terms of their concern about their image, appearance, persona, charisma and fashion.

-The Succeeder :
Those classified as a Succeeders possess self-confidence and have a strong goal orientation. They tend to be very organised . Resulting to them occupying positions of responsibilities in society.When it comes to brands they seek reward and prestige,and will often seek out the best because that is what they feel they deserve.

-The Explorer:
People classified as Explorers respond to brands that offer new sensations,indulgences and instant effect.They seek out to discover something unique and different.

SOC Hierarchy

Groups 1- 4 due to the price of product ( £36/30ml ) and high end brand.

Demographics

- Global.
Product and brand is available globally.

-U.K
Product can be found at popular cities and towns around the U.K such as London, Edinburgh, Manchester and Birmingham .

Legal and ethical issues : 

Legal and Ethical Issues that may apply to my advert are as followed-

• 04-HARM & OFFENCE applies to my advert in terms of photosensitivity. My advert must not include visual effects or techniques that are likely to affect adversely members of the audience with photosensitive epilepsy. If my advert does incorporate such effects ,viewer discretion must be recommended with a warning and notification before the advert starts. 
• 30-PORNOGRAPHY applies to my advert due to the clothing of the model may be deemed as provocative. The model in my advert will dressed in material that is light and flowy to allow movement in the models actions. A material that reflects natural lighting such as chiffon and lace will be used. The model will be wearing a dress that is short and possibly strapless so as to embrace the model's femininity and natural curves of her body. Besides her dressing, camera angles used in filming will have to take caution as to not be interpreted sexually. Accidental footage of possible ''nip slips'' has to be avoided in the final advert. 

SCRIPT

Thursday, 27 February 2014

She slept soundly with her long thick hair delicately sprawled across her pillow.
Her long thin hands were gently placed together beneath her right blushing pink cheek that was stained with tears.
In this very moment,she was breathtakingly precious.
The world was blind and evil but she remained beautiful,naturally.
Her breaths, like her, were small and calm.

She was a work of art,unbelievably and outstandingly gorgeous,not in a model way,no, but in the most innocent and purest sense human.
She lived everyday in fear of the people whom surrounded her,but that was the beauty of it.She lived.
She was simple but yet dynamic. She was insane but yet sane. She was different, but yet significant. She was hated,but yet loved.
She was endlessly fascinating .Born with a heart of gold, she could not be destroyed.
She walked with power and purpose in her steps, kindness in her eyes and spoke with wisdom and love in her speech, her intentions pure and selfless.
Her pretty face stood out like bright sunbeams.

No boy would ever be worthy of her.I walked away from her then thinking if people were rays of sunshine she would be the sun.The brightest of them all.And impossible to reach.

Clothed in dignity and strength she was inevitably flawless. She had talent and flair to her personality like no other, leaving beauty behind everywhere she went. She was remarkable.

As she tossed and turned she believed better things were to come,despite what they said,she believed.
And so now she's leaving and saying goodbye to the place she grew in as it no longer serves her purpose, it's pressence had now become irrelevant and unnecessary to her lovely life. She realised that what she gave people was more than what they were willing to give her, and more than they deserved.

Her next adventure was waiting ahead of her.

Her life had only just begun.