BARTLE BOGLE HEGARTY
http://www.bartleboglehegarty.com/#!/china
BASED IN : GLOBAL- Throughout Shanghai, Sao Paulo, London, Singapore, China, Mumbai,Los Angeles and New York.
PRODUCT ADVERTISED : JOHNNIE WALKER BLUE LABEL WHISKY
The advert uses the convention of celebrity endorsement to promote their product.The celebrity they chose has caused much grief and controversy amongst fans. The celebrity chosen is renowned martial arts expert, Bruce Lee whom had died over 40 years ago.
The advert begins with showing a city skyline of Hong Kong, which gives off a theme of empowerment and luxury. The advert slowly changes scenes roughly every 3 seconds.Clips of Bruce Lee strolling across a balcony over looking the city and touching a pool of water are shown. The advert incorporates the theme of sophistication ,empowerment and a touch of elegance.
As he walks, he talks at the same time looking directly at the camera. In terms of the script, the Bruce Lee animator talks about the highly adored Chinese mythical creature the dragon. He talks about the creature and water in high regards.The narration was said to be a combination of quotes and philosophies that Lee had expressed when he was alive, which I believe was used to encourage the audience in purchasing the product.
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