Monday, 5 May 2014

TV ADVERTISING TASK 4E RESEARCH PORTFOLIO

CREDITS

The people mentioned are those whom were and provided relevant feedback aiding to my research.

-Elliana Romania
-Cloud Smith
-Charlotte Pocknall
-Adam Spear
-Ulgen Co Gai
-Hadissa

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The following videos contributed to my research by either providing me with background information on the brand and/or inspirational ideas for the commercial .













DISCLAIMER

All material ,sources,information and people mentioned in this portfolio is gathered and used solely for educational purposes only.

Friday, 25 April 2014

CORRECTED FILM STUDIES TASK 3 : OLD VS NEW FILMS


  • Which country did the funding come from for both films ?
The funding of the film Jumanji which was filmed in 1995  was funded in America with a budget costing $262,797,249.The remake Zathura which was filmed in 2005 was also funded in America but with a much lesser budget costing of $64,321,501.
This significant difference in cost is mainly due to props and location of both films. Jumanji was filmed in America and Canada thus costing more in order to cover the cost of traveling and accommodation for everyone involved in the movies production. On top of that, costs also went into certain characters of the film, the animals. Though majority of the animals were animated into the film using green screen,a real animal had to be hired in order to ensure the animation was realistic. Unlike the Jumaji, Zathura cost much less simply because it was much more simpler to film. Majority of Zathura require only the technology of editing program's and a green screen. It was all filmed in one location thus making it unnecessary to pay for anyone's flight and accommodation.


-Research carried out to answer the above question was gathered from the various source/s:
http://en.wikipedia.org/wiki/Jumanji
http://en.wikipedia.org/wiki/Zathura


  • Are they Hollywood, Bollywood, British or 'developing countries' films?
Both movies belong to he Hollywood movie industry. This is evident as they meet the criteria to be deemed as a Hollywood film. Both films include American actors, directors, screenwriters as well as being a part of American production companies consisting of pre-production,cinematography, post-production, film crew, film directors, screenwriting,distribution and film studio all based in America.

-Research carried out to answer the above question was gathered from the various source/s:
http://en.wikipedia.org/wiki/International_co-production

  • Is it an international co-production?
A movie is defined as an International Co-Production if it has two or more production companies from a different countries working together. I can confirm that Jumanji can be classified as an internation co-production film as it was produced by three companies - Interscope Communications, Tristar Pictures and Amblin Entertainment. Two out of three of the companies ( Interscope Communications and Amblin Entertainment ) are USA established companies whereas the other (Tristar Pictures) posses monaerely an international relation with USA but is run in Japan. 
Though Zathura is a remake of Jumanji, it's production company differs from Jumanji and consists of only one supporting company which is Columbia Pictures, a USA established cooperation disallowing the film to be regarded as an International Co-Production. 

-Research carried out to answer the above question was gathered from the various source/s:

  • Can either film be considered an 'independant' or 'mainstream' film ?
Both films received a positive outcome from the Hollywood Box Office and had a large budget to produce .
This classifies them as a mainstream film despite Jumanji having a more successful outcome than Zathura. 


-Research carried out to answer the above question was gathered from the various source/s:

  • Did they receive any  funding from 'funding bodies' ?
Neither films received any funding from funding bodies.

-Research carried out to answer the above question was gathered from the various source/s:
No information was found to answer the question.

  • What technologies were used in the production?
Jumanji and its remake Zathura made use of highly effective editing and effects in order to create the fantasy and sci-fi theme both films narrative was based upon. Technologies to create the computer generated images audiences saw in the scenes include advanced lighting, editing, graphic, animation, and effects programming on highly advanced computerizing software's run by talented editors and an established company such as Industrial Light And Magic. It is an established American Academy Award-winning motion picture visual effects company.  

-Research carried out to answer the above question was gathered from the various source/s:

Who distributed the films in the UK ?

Both films were distributed by their respective production companies with Jumanji being distributed by Tristar Pictures and Zathura by Columbia as well as the British Board of Film Classification.


-Research carried out to answer the above question was gathered from the various source/s:
  • What cinemas may have shown the films in the UK ?
Vue,Odeon, Cineworld, Empire,Merlin and many more.

-Research carried out to answer the above question was gathered from the various source/s:

  • Do they fit into a particular genre 'cycle' of films ?
Jumanji is classified as a family,adventure and fantasy genre film. The remake, Zathura however falls under the genre Action,Adventure,Comedy and Sci-fi. These classifications are supported on the narative and content of both films.
Jumanji is about a supernatural board game that makes characters in the game such as wild animals and poisonous plants come to life and harm the players.Quests and challenges of the game beacome real and threatening. The main protagonist Allen who is 12 years old unfortunately gets 'captured' and stuck in the game for thirty years.By the time he is 'summoned' to come out of the game by new players 30 years later he is faced with the games challenges all over again, but this time with the two new players,and his opponent from thirty years ago. They must continue the game despite the terrifying circumstances in order for them to be free from the devastating outcomes and for their lives to 'go back to normal'.



















Zathura's narrative contains the same concept but with a space theme instead. Events of the game take place in inter-galactic space and instead of wild animals, the threats are of aliens and natural space disasters. 









-Research carried out to answer the above question was gathered from the various source/s:
http://www.imdb.com/title/tt0113497/
  • Do they have any stars ?
Jumanji has renowned actors and actresses such as Robin Williams, Kirsten Dunst and Bonnie Hunt.  of 
Zathura had the cast of Josh Hutcherson,Kristen Stewart and Dax Shepherd. 

-Research carried out to answer the above question was gathered from the various source/s:

What certificate did they receive in the UK and why did they receive that certificate ?

Jumanji received a certificate of PG rating of menacing fantasy action and some mild language. This rating was based by the following criteria's stated below.


Sex & Nudity

Sex & Nudity: 1/10


A kiss between 2 teens.

There is a sign downtown that says XXX adult movies. It is somewhat hard to notice.
Violence & Gore: 5/10

A boy is beaten by several other kids. His nose bleeds.



It is implied that people bitten by giant mosquitos become very ill, and are rushed to hospital.

A lion attacks several people, but no one is injured.

Monkeys destroy a kitchen and throw knives at two young children; they also scare several people, crash a car and damage a shop.

A man shaves and is later shown with many bloody cuts.

A stampede of elephants, rhinos, birds, zebras and other animals run through a town, injuring some people and damaging many things; a young boy is almost crushed to death.

A boy is almost killed by a giant plant.

Giant spiders attack people. A boy tries to kill the spiders with an axe.

Four people almost drown in a monsoon and are then attacked by a crocodile, but no one is injured.

A hunter shoots at several people.

A young girl is hit in the neck by a poisonous plant and is seen lying motionless on the floor (presumably dead).

Dozens of bats chase a young girl down a street.

Other scenes of animals causing damage.

A story of a man cutting up his young son up and hiding him in the walls.

Scenes involving the animals can be intense and scary.
Profanity: 1/10

Infrequent mild language.
Frightening/Intense Scenes: 6/10

The theme of this movie is very creepy. In an opening sequence,

As the game progresses, things get more and more frightening. Scenes involving the bats, lions, huge mosquitos, monkeys, dangerous flowers, elephants, spiders, an obsessed hunter and crocodiles are pretty scary and intense.



Total Explicit Content: 13/50

Suitable For Children 8 Years And Over

Zathura,like Jumanji is also certified as PG for fantasy action and peril , and some language based on the following critera's stated below.




Note: The number at the beginning of each section refers to how much explicit content of that kind there is in the film on a scale of 1-10. The fraction at the end of the last section is the total sum of the sections over the highest sum possible (50) and is therefore an approximation of about how explicit the film is a whole.

Sex and Nudity: 2

A father learns his daughter is going on a date (she refers to it as "hooking up"), and warns her against sex (though he doesn't say it directly)

Lisa wears tight clothing.
Violence and Gore: 5

Intense Violence, brothers fight, aliens are killed (one crushed by a piano.)
Profanity: 5

1 use of "d--k", 1 use of "a*s", possibly some mild religious exclamations, and 1 use of "b--ch." It is used in the form of (BEE-ah-ch). GD is also used. 1 use of what the hell. one use of sucks and 'you suck'.
Alcohol, Drugs, Smoking: 0

None
Frightening and Intense Scenes: 6

Lots of suspense. There is an intense meteor shower, a robot that is intent on killing two small boys, some of the aliens may frighten kids. We learn that they eat meat (people=meat).



-Research carried out to answer the above question was gathered from the various source/s:

http://www.imdb.com/title/tt0406375/parentalguide?ref_=tt_stry_pg
http://www.imdb.com/title/tt0113497/parentalguide


  • Are they part of a series of films ?
Jumanji and Zathura are not part of any sequels but are of an original and remake film category. 

  • Who was the production company ?
The production company that produced Jumanji which was filmed in 1995 are Interscope Communications, Amblin Entertainment and Tristar Pictures. Zathura however was prodcued by a single production comapny, Columbia Pictures.


-Research carried out to answer the above question was gathered from the various source/s:





  • Do the production companies also distribute films or own any cinemas?





Tuesday, 22 April 2014

FILM STUDIES TASK 3 : OLD VS NEW FILMS

The film Jumanji was made in 1995 and the remake, Zathura was made in 2005. Both films are of adventure,family and fantasy genre.
The film,Jumanji was funded in America and is an international co-production by production companies such as Interscope Communications, TriStar Pictures and Amblin Entertainment. The film, I believe is a mainstream film with budget costing $262,797,249. The film did extraordinary well in the box office of both America and Canada.
Zathura differs to Jumanji as the film was produced by Columbia Pictures production company. The technologies used in both films include camera, green screen's and editing softwares.
Both film include renowned actors with Jumanji starring Robin Williams,Kirstin Dunst and Zathura starring Josh Hutcherson and Kristen Stewart.

Friday, 4 April 2014


FILM STUDIES


Do they fit into a particular genre or cycle of films ?


Though both Dawn Of The Dead films are classified under the Horror genre, with media standards always evolving and improving standards from the past are bound to decrease within time. Dawn of The Dead 1978 was said to be highly gory and horrific with the age requirement of 18 said to be ''pushing it''. However the film is now criticised for being humorous and not at all thrilling or horrific, the remake of the film Dawn Of The Dead 2004 has been rated highly with fans preferring the remake to the original. In conclusion, both movies fall into the horror genre but whether or not they are 'horrific' or 'terrifying' to the audience or not is questionable. In terms of the narrative, they do certainly meet the criteria for a horror genre.

TV ADVERTISING TASK 2

  1.     Who are OfCom? : They are the independent regulatory and competition authority for the UK communications industries.

  2.      In what ways do they regulate advertising? :  They 
  3.     Who are ASA?
  4.     What are they responsible for?
  5.         What is the CAP code?

Monday, 24 March 2014

FILM STUDIES TASK 2 ( WORKING )

The Auteur Theory of film director, Guy Ritchie.



An auteur theory holds the direct and creative force behind a particular directors film. It is the repetition of their individualistic signature characteristic that distinguishes their films from any other . Characteristics take form in many components including narrative, cinematography,characters,setting,genre and mise-en-scene which is further distinguished by props,locations,lighting,editing,acting, positioning,facial expressions and body language.According to http://en.wikipedia.org/wiki/Auteur_theory# the auteur theory is defined as the personal visionary of a director that is distinctive enough to tell through the studio interference and collective process. Another website: http://www.britannica.com/EBchecked/topic/44609/auteur-theory , also supports this finding.



I believe Guy Ritchie, the director of many films such as Revolver,Lock Stock and Smoking Barrels and Rock'n'Rolla, can be defined as possessing the qualities that make him an Auteur. His theory is in the means of his narrative, films genre and mise en scene.Guy Ritchie specialises in the crime thriller genre. Both his film Revolver and Rock'n'Rolla incorporates the gangster theme to its narrative.Guy Ritchie began his film career in the media industry by producing music promos and commercials. His first film was The Hard Case, a twenty minute film that is also a prequel to his box office hit Lock,Stock and Two Smoking Barrels. Two years after the success of Lock,Stock and Two Smoking Barrels, Guy Ritchie directed another successful film, Snatch in 2000. Guy Ritchie films are distinctly about a strong,complex, and violent narrative with gangster and crime being an ongoing theme.



The narrative of the film Revolver involves the main protagonist being released from his seven-year jail sentence of which he was sentenced to for a crime he did not commit. Once being freed he is set on seeking revenge on his boss who put him there . The characters of the films narrative are upper class gangsters involved in the illegal casino gambling.They hustle their way for millions of dollars and kill those whom impose as a threat to them.Like Revolver, the plot of Rock'n'Rolla is complicated, perplexing and problematic. Many scenes involve the use of guns whereby the theme of death is also incorporated. In Guy Ritchie's films 'life' seems such a trivial matter, holding no value in a sense that it can be taken away easily without a care or concern by the other characters whom are gang members. Instead, both films hold tremendous value and importance on respect, hierarchy and loyalty.


Besides Guy Ritchie's narrative, and characters supporting his qualification as an Auteur, his film styles is also a contributing factor. A cinematic style is seen in both films, with also a voice over narrating a characters backstory or thoughts. His films are brutal and revengeful thus being generalised as a crime, thriller genre. In relation the narrative of his films, money plays an immense role as it acts as the goal and final outcome for the characters pursuit. They revolve around a group of men, gang members trying to repay a hefty sum of money to their crime boss whom is usually based in London or Las Vegas. Guy Ritchie films are easily distinguishable

In regards to Guy Ritchies cinematography, his films include a lot of low angled faceless shots. Revolver begins with a faceless shot depicting only the back of three men:

 This shot is also seen in Rock'N'Rolla:


Film shots in Guy Ritchie films often transition from one shot to another through distinct editing of either fade-out cuts, blurry, side to side, fade-in cuts, top to bottom and/or bottom to top. His shots do not just progress smoothly like normal films. An impact of some sort of creative transitioning is incorporated often to depict the mood of a certain scene. For instance a quick transition supports the pace of a particular scene where by a slow blurry transition can depict a slow and sad scene where by emotions are serious . From a bellow shot to an above shot is transitioned by the stillness of one to the other with images forming side to side.

This scene from Rock'N Rolla at 2:11to 2:13 had transitioned into a blur to the image below it by 2:14 and had become a total different still image ( below second image) by 2:15  that was transitioned through the editing techniques of fading out by side to side.




The same effect was placed in Revolver. At 1:53 a shot of was taken then faded out to a blur to introduce the next shot.
 1:55
1:56


Revolver

 Lock Stock and Two Smoking Barrels


Rock'n'Rolla


SOURCES:
http://www.imdb.com/name/nm0005363/bio?ref_=nm_ov_bio_sm
http://www.britannica.com/EBchecked/topic/44609/auteur-theory

TASK 4A TELEVISION ADVERTISING

RESEARCH TYPE

Quantitative  data will be gathered on various high end brands such as Louis Vuitton and Christian Dior. According to



Qualitiative Data will be gathered on various social networking websites such as YouTube, Twitter, Facebook





Primary

Focus Group : What do you think of the product ?
                       Are you familiar with the brand ?
                       What would you expect in the advert ?

VOX POX :  Are you familiar with the brand ?
                      Do you like the brand ?
                      Do you like the design of the product ?
                      What do you like about the brand ?
                      What do you like about the product?
                      Does the advert pitch meet your expectations ?
                      Do you have any ideas for the advert ?
                      What are your thoughts about the brands reputation for being known as 'high end'?
                      What are your favourite high end brands ?
                      Why are they your favourite ?

Questionnaire:

1.How old are you ?
2.What's your gender ?
3.What's your occupation ?
4.What skin type are you ?
5. Do you, or anyone you know wear make-up often ?
6.What's the most important makeup product to you ?
7.What's your favourite brand ?
8.What qualities does your favourite foundation possess?
9.Would you buy this product ?
10. What's your favourite high end brand ?
11.Is there anything you dislike about most foundations ?


Secondary