Task 2 :
MUSIC VIDEO CONVENTIONS, TECHNIQUES AND STYLES
MUSIC VIDEO CONVENTIONS, TECHNIQUES AND STYLES
A
Briefly define the following conventions of music video in your words and the effect they may have on the audience.
Briefly define the following conventions of music video in your words and the effect they may have on the audience.
Lyric interpretation:
-Music video coincides with the songs lyrics
Extending or consolidating song’s meaning:
-Presenting the lyrics to the song ,while also adding another meaning that lyrics has not mentioned.
Focus on performer:
-Music video evolves around the artist
Lighting for mood:
-Bright lighting portrays a positive mood.
-Dark lighting portrays a negative, glum mood
Pace of cuts
-The pace of which cuts match the beat to the song, is applied to set the mood of the song.
Fast,Quick,Sharper cuts portrays an active mood.
Slow,Fades portray a slow, mellow mood.
B
Special effects such as chroma key (green screen)
Cutting to the beat
Multi-mage ( multiple images on screen at once )
Miming and lip syncing to a playback track
Animation
In-concert Footage
"As-live" performer
Allusion or reference to another musical artist
C
Narrative :
A music video that has a narrative style is often based upon a story.
An example is Taylor Swift - Mine
Impressionist:
A music video that is filmed upon a impressionistic style bases its entire video around mood and atmosphere.
An example is Lana Del Rey- Young and Beautiful
A Interpretive music video directly interprets the lyrics of the song.
A music video that is a surrealist often contains content is unconnected with the song and bizarre imagery.
Such as Lady Gaga- Applause
Pastiche/Homage:
A video that provides a positive copy or tribute to another artist's work or media,product and TV programme.
An example is : Snow Patrol-Called Out into the dark
Parody:
A video that mocks an artist or his work or another media genre.
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